There is no doubt that the packaging a company chooses for its products affects not only its overall branding but also repeat purchases by consumers, since an attractive packaging always wins the impressions and is easily etched on memory!
So how does a package’s styling affect the company’s branding on the one hand, while, on the other hand, add greater commercial value, ensuring more sales?
For your packaging, choose a particular style which narrates a… story. Yours.
The design of your packages, bags and of your packaging in general plays a huge role in your brand identity, as it increases its impact on the consumers, and helps in spreading it. Therefore, the style you choose for your products’ packaging should take into account your target audience and “speak” about your brand personality. In other words, your packaging style is not enough to simply make a good first impression, but to make ... a permanent impression and this impression to be exactly the one you wish your audience to have of you!
It is important that consumers can “see” your brand in the packaging which contains your products. And if this is happens consistently and constantly, you will soon stand out easily from the competition.
In addition, those who buy your products and receive them in a smartly and carefully selected package will soon be able to recognize it everywhere, which will be the biggest proof for you that this specific branding effort works.
Styling your packaging in a profitable way…
The use of specific visual and creative elements associated with your brand on the packaging can tell consumers a lot about both you as a business and your products. For this reason, before these packages are designed and selected, you will need to:
1. Consider your target audience’s needs, preferences and styles.
2. Choose a design style which reflects the experience offered by your product. For example, an eco-friendly product cannot be delivered in a plastic bag or a luxury and expensive product would be unacceptable to be delivered or shipped in low quality or of pop aesthetic packaging.
3. Keep in mind that the packaging you choose for your products shows a lot about the way you treat your own product and the value you actually attribute to it.
Right packaging style is a big part of successfully selling a product
The careful selection of the design as well as of the overall packaging style of your business “sells” not only the product but your brand, too.
In fact, in many cases, a strong packaging has the power, if not to critically form it, to definitely justify the price of a product.
So what makes a package properly designed?
It is no coincidence that there is a whole science behind the choice of colour, depending on each industry, each individual company, or each individual customer.
But we are not limited to colour choices. The choice of proper, quality and smart materials, the choice of the right font depending on the demographic and behavioural characteristics of our audience, the packaging shape and functionality should be given serious consideration and all follow your business philosophy and values.
Also keep in mind the following:
Quality: A quality package not only protects the product when transported to the recipient, but is the first thing the latter sees. And you know what they say… “you only have one chance to make a good first impression”…
Research - Many companies conduct extensive research on colour combinations, designs and types of packaging before ending up with the optimal choice for the end consumer.
Smart content: Packaging plays a very important role in the proper transfer of information you wish to convey to your customers about your products and your business as a whole.
Increase the commercial value of your products through the right packaging style:
Packaging is … the art of wrapping an object. And as we all know, in many cases the wrapping is a more decisive factor than the product itself. So it does not surprise us at all that in the same way it can largely determine the sales of this product.
That is why choosing the right packaging company, such as PackitUP, with knowledge, experience, creativity, know-how and above all respect for the needs of your business, can guide you to the ideal decision, by suggesting, designing, creating and delivering the packaging that meets your needs and the needs of your consumes, increasing your sales and overall profitability in the short or long term.
