"How do tailor-made packaging solutions meet consumer perceptions of modern business? What are the benefits of personalized packaging for the business itself? In this article, we will answer all these questions and present how you can adopt tailor-made packaging as part of broader brand awareness.

One of the biggest trends in commerce in recent years is the shift towards providing personalized experiences tailored to the needs of customers. Whether it's in-store service or online interactions, modern businesses are seeking ways to respond to the need for personalization among contemporary consumers.

Here are some interesting statistics:

  • 80% of consumers are more likely to make a purchase from a company that offers personalized experiences (source: Epsilon).
  • 72% of consumers will pay attention only to personalized messages (source: SmartHQ).
  • 66% of consumers expect companies to understand their individual needs, and 70% will remain loyal to a company only if their personal needs are satisfied (source: Salesforce).

In the realm of personalization, tailor-made packaging plays a significant role in enhancing a company's image and creating a loyal customer base willing to establish close relationships with a company that shows interest in their needs.

What are tailor-made packaging solutions?

Tailor-made or personalized packaging is designed exclusively for your e-shop, store, or brand. These packages have unique characteristics tailored to your products and aim to enhance your brand's reputation. From customized boxes and bags to touch-sensitive paper, stickers, tapes, and thank-you notes, tailor-made packaging adds extra value to your products and encourages you to differentiate yourself from the competition.

Benefits of Tailor-Made Packaging:

  1. Identity Enhancement: Tailor-made packaging is an integral part of your brand identity, allowing you to strengthen brand storytelling and convey your company's values.
  2. Experience: t promotes customer interaction with your brand and strengthens the unboxing experience, making it unique and memorable.
  3. Addition: Tailor-made packaging adds extra value to your products, creating added value and confirming your customers' choice to prefer you over the competition.
  4. Competitive Advantage: It creates a strong competitive advantage, putting you one step ahead of the competition and building stronger relationships with your customers, who will prefer you in future purchases
  5. A Loyal Customer Base: It helps you win in the market and gain a loyal and stable audience that will choose you in every purchase.

Considerations Before Creating Tailor-Made Packaging:

Two crucial factors need to be considered when deciding to create personalized packaging for your business, with functionality being the most important. Above all, you want your packaging to fit the size of your products, neither too large nor too small, easy to use, and convenient for transport, ensuring that each order reaches its destination safely.

Choose courier bags for large volumes of orders from your online store or paper bags to serve customers who visit your physical store. There are several options available in terms of size and shape; make sure you have evaluated the dimensions of the packaging materials you will need based on your products.

The second equally important factor is the aesthetics of your packaging. Packaging is your blank canvas on which you can add everything you need to highlight your brand. From your brand's colors to printing a friendly message, there are dozens of choices that will make your packaging stand out at first glance. Consider enhancing your packaging with touch-sensitive paper for an additional touch of luxury or with a branded adhesive tape or even a personalized thank-you note to make your customer feel special.

Steps to Create Tailor-Made Packaging:

  1. Your Needs: The first step is to assess the needs of your products and your brand. Take into account the size, shape, weight, and fragility of your products.
  2. Aesthetics: The design includes choosing the right materials and colors that shape the overall aesthetics of your tailor-made packaging.
  3. Storytelling: Choose the message you want your packaging to convey and print it on your packaging. Additionally, create a note customized to your customers' needs to accompany each order.
  4. Confirm that your packaging meets all the functional requirements of an order, considering where and how often you ship outside your business area.

Now you are ready to start searching for tailor-made packaging for your business. The experienced team at PackitUp is at your disposal to offer innovative and effective solutions to shape the personalized packaging you have envisioned. Our wide range of packaging materials will help you find what you need, whether you have a physical store or operate in the e-commerce space. We cover the packaging needs of every business: startups, e-shops, fashion stores, and cosmetics stores.

Contact us today to design the tailor-made packaging for your business."